In an effort to increase brand awareness, we playfully tweaked the Most Interesting Man meme, bringing to life #MostInterestingPrez, a viral social media campaign aimed at delivering key brand messaging all the while spoofing SNHU President Paul LeBlanc.

The Tumblr-hosted effort drove thousands of unique visitors to the campaign page, generated hundreds of tweets, and multiple pieces of media coverage.

Roles & Responsibility
Concept, Art Director, Social Media Strategy