Prom Dress Rugby

Each year the Bruin Rangers, UCLA’s official women’s rugby club team, play a promotional game donning prom dresses to raise awareness of the club. In 2009, we captured the experience in a light-hearted web video that quickly went viral. Landing on the homepage of YouTube.com, the video raked in over 250,000 views, dozens of YouTube Honors, and a mention in the¬†Wall Street Journal.

Roles & Responsibility
Director of Photography, Editor, Social Media Strategy