Replacing actors with real students, scripted copy with real stories, in See Yourself Succeed we set out to create an authentic and anthemic integrated campaign that championed our students. In an industry that typically defines the end game for the consumer, we liberated the definition of success, celebrated our students, and moved our message from one of informing to inspiring.
Across a series of TV commercial executions we introduced viewers to the overall campaign, showed real online students being delivered their diplomas, captured the reaction of SNHU students meeting their favorite professors and academic advisors, asked students what success meant to them, and found out what it was that drove them to study online with the nation’s fastest growing university.
Supporting our national broadcast efforts, we launched a fully integrated campaign that married inbound and outbound marketing, engaged our base across a series of strategic social media initiatives, and wove campaign messaging and imagery across all brand touch points.
Roles & Responsibility
Concept, Writer, Art Director, Voice Over