In 2012, SNHU evolved its graphic identity to incorporate a new logo treatment across all national broadcast advertising. Replacing their traditional stacked three line “Southern New Hampshire University” logo, SNHU became the first university, to our knowledge, to marry its logo treatment with its call to action, by introducing their new “” design. Seen today across a myriad of marketing materials, the treatment streamlines brand and CTA identities to ensure enhanced recall in market.

Roles & Responsibility
Concept, Art Director