Southern New Hampshire University understands and respects the enormous sacrifice that our veterans, military servicemembers and their families have made and continue to make on behalf of our country. As staunch supporters of our military population, and in collaboration with our broader The Beginning campaign, SNHU went around the world to make surprise diploma deliveries to members of the military community that couldn’t attend graduation. With the help of students’ families and biggest supporters, we surprised them at home, at work, and on base, all to help them celebrate their big moment.
Utilizing a viral seeding strategy, we worked in conjunction with several key influencers to spark interest in the video, acquiring over 20 pieces of media coverage, ultimately driving hundreds of shares and comments, and over 50,000 views in the first 48 hours.
Roles & Responsibilities
Concept, Writer, Art Director, Social Media Strategy