Following six online students as they traveled to campus for commencement, The Beginning captured consumer attention through emotional moments of student success. Viewers watched as each student made the trek, crossed the stage, and were reunited with their families not as students, but as graduates.
Establishing and supporting SNHU’s unique selling proposition, and speaking to something bigger that drives each of us to take that leap and invest in ourselves, the campaign aimed to remind prospective students that completing their degree is just the beginning and that with help from SNHU they’re just getting started.
Roles & Responsibility
Concept, Writer, Art Director